Founder – StraightForward
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Marcus John

Founder and Executive Director

After having a friend suffer from a severe ‘S’ shaped spinal curvature while growing up, Marcus John, has firsthand witnessed the daily struggles of what it is like to live with scoliosis; empathetically seeing the drastic effects that physically and mentally take place.

“I knew I wanted to be a positive inspiration to the many people living with this condition by making each and every one of them feel beautiful in its purest form – where the definition of true beauty isn’t hindered by society’s superficial projections. In an industry filled with models, makeup and the latest trends, I want individuals living with scoliosis to know and realize that they are just as pretty and elegant – if not more empowering, relatable and genuine. I want the world to realize beauty is not only skin deep. “